This summer, we had the extreme privilege of working with Claire’s Accessories. They not only donated tons of amazing product, but at over half of our stops, they sent out managers and district managers to volunteer. The volunteers were always so amazing and helpful. They have an eye for how to arrange the clothes and most especially the accessories. Furthermore, they also know how to style the girls. At our stop in Chicago we also had the pleasure of being able to hold our event in the Claire’s HQ parking lot.
I would like to thank Maryann Porter who contacted me last year to set this up! She has been a true rockstar in getting volunteers to our events, along with product donations. Read below for our interview with Maryann on why she was so passionate about working with Threads for Teens.
1) Why did Claire’s decide to become involved with Threads for Teens on Tour?
I was deeply affected by the tragedy of Sandy Hook Elementary. I live near it but it also affected so many of the beautiful kids that we serve. I wanted to do something and came up with the idea of doing a day dedicated to them. I asked my Connecticut team to volunteer. After hearing about what we were doing,
I had employees from all over my territory volunteering. Team members from up to five hours away drove in on a Sunday morning to volunteer for the event. We had more volunteers than we had girls at the event! I knew then what I always believed that in order to engage your customer, you must engage your employee. And more importantly, Claire’s employees rock! So, I googled “volunteering teen charities” and your organization came up. I did research and loved it. I felt it encompassed everything I was looking for in terms of who we serve as well as our people could really enjoy making a difference.
2) What is Claire’s mission, and how do you see that aligning with Threads for Teens?
Claire’s mission is to make all girls and women smile, helping them express their individuality by offering innovative and fashionable, fun and affordable jewelry, beauty and accessories. The word smile is important in our mission. For a small price, we put a smile on a girl or woman’s face. We can change their day. We can change how they feel about themselves. I always tell the people that work for me don’t take that lightly.
3) How do you see fashion affecting confidence?
I think this is huge. I know from my own experience, it changes your attitude when you walk out the door in a great outfit. I do believe we become what we wear. At Claire’s, we talk a lot about “Dress to Impress”. I think this is so important.
4) Is there anything else you would like to mention?
I really appreciate being able to be a part of Threads for Teens. It has been a great experience for my teams.